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Free live webinarReaktion MCP launch

Beyond the Hype: Practical AI for E-commerce and Paid Ads

A practical session for e-commerce brands, media buyers and agencies. See the Reaktion MCP replace dashboard hopping and manual reports with plain questions.

Example conversation with demo data: someone asks Claude a reporting question and the Reaktion MCP answers with figures from their store and ad accounts.

Example conversations with demo data
5.02,500+ shops · 17,000+ users · 400+ agency partners
The Reaktion MCP works inChatGPTClaudeGeminiGrok
Why this webinar

The pressure to use AI is everywhere. What to use it for is still a mystery.

For many e-commerce professionals, media buyers and agency owners, the day-to-day use of AI is unclear. Marketers already juggle multiple platforms and heavy workloads. Unsure where to start, most default to basic tasks like drafting emails, and still wonder how it reduces the daily burden.

This webinar gives you a practical framework instead. We show how simple, conversational commands can replace fragmented dashboards and manual reporting, so you can ask complex questions of your data, uncover true profitability and put AI agents to work on your daily operations.

The usual question

“How do I use AI?”

The better question

“How can AI solve my existing data and reporting problems?”

What we cover

Five topics. No buzzwords.

From the mindset shift to AI agents, each topic starts with a problem you already have.

  1. 01

    Stop forcing AI

    Start with your problems, not the tech

    The industry pushes AI so hard that many of us use it just to say we did, mostly for basic tasks. We flip the order: start with your daily bottlenecks and let AI be the solution. With the Reaktion MCP your ad and store data becomes a conversation. If a question about your ad account pops into your head, you can simply ask it.

  2. 02

    Ending the platform hop

    Centralizing your data

    Media buyers and store owners lose hours jumping between Shopify, Google Ads, Meta Ads, TikTok and Google Analytics to stitch together one picture of performance. See how an AI connector pulls cross-platform data into a single conversation, so you can see how your channels interact and what they do to the bottom line, all from one screen.

  3. 03

    Automating the heavy lifting

    From raw data to boardroom-ready reports

    Exporting CSVs, formatting spreadsheets and pasting charts into client decks is a drain on time, energy and agency margins. We show how the Reaktion MCP compiles scattered metrics into presentation-ready formats, so you can focus on the strategy and the story behind the numbers.

    Example prompt
    “Generate a summary of November's top-performing creatives and overall profitability for the weekly client deck.”
  4. 04

    Seeing the unseen

    Profitability, deep insights and instant reporting

    Ad platforms give you ROAS, CPA and clicks, but hide the business-critical numbers. See how AI uses Reaktion's data on true net profitability, blended metrics and new vs. returning customer acquisition costs, without spending a Friday afternoon on CSVs and pivot tables.

    Example prompt
    “Generate a report on this week's true profitability across Meta and Google, highlighting which campaigns brought in the most net-new customers.”
  5. 05

    The next frontier

    Working alongside AI agents

    AI is moving from a passive tool that answers when asked to an active partner. Agents can monitor trends, alert you to sudden dips in profitability and send out weekly performance reviews without a prompt, while you focus on creative strategy and growth.

An astronaut asleep on a pink float in a pool
AI agents

Your agents work even when you sleep.

They watch the trends, alert you to sudden dips in profitability and send out the weekly performance review. No prompt needed.

Close-up of a person in glasses, looking ahead
You stay in charge

Still human in the loop.

Agents take the operational heavy lifting. Creative strategy and growth decisions stay with you. The Reaktion MCP is read-only: it reports and alerts, it never changes a campaign.

A notification bell with one new alert
  • #profit-agentPOAS on Meta fell to 1.6x yesterday, from 2.4x the week before.
  • #refund-radarReturns on Oak Side Table reached 14% this week.
  • #ad-fatigue-agentStatic “Studio” is at frequency 7.2 and CTR is down 38%.
Example alerts with demo data.
Performance alerts

Hear about the dip the morning it happens.

Set an agent up once and it checks your numbers on a schedule. When profitability drops, an ad starts to fatigue or returns climb, the alert lands where your team already works.

  • Runs on your schedule
  • Posts where the team is: Slack, Notion or your AI assistant
  • Ask a follow-up question in the thread
Live demo

Ask your data a question. Get the answer, not another dashboard.

We connect the Reaktion MCP to an AI assistant and work through real reporting tasks live: no exports, no spreadsheets, no copy and paste.

  • Cross-platform questions answered in one conversation
  • Client-ready reports from a single prompt
  • Profit, POAS and new customer costs, not only ROAS
ClaudeReaktion MCP connected

Generate a report on this week's true profitability across Meta and Google, highlighting which campaigns brought in the most net-new customers.

Read from Reaktion: tracked orders, ad spend and costs, this week

Here is this week across Meta and Google. Profit is revenue minus COGS, shipping, fees and discounts.

ChannelAd spendProfitPOASNew customers
Meta Ads€8,420€14,3101.7x212
Google Ads€6,150€15,9902.6x148
Total€14,570€30,3002.1x360

Most net-new customers: Meta, Prospecting Broad, with 96 new customers at a POAS of 1.9x.

Example conversation with demo data.
It feels like going from an old computer to having an extra brain.
  1. An old desktop computer with keyboard and mouse
    Before

    An old computer

    Tabs, exports and spreadsheets to answer a single question.

  2. A processor chip labelled AI
    The switch

    AI on your own data

    The Reaktion MCP connects your store and ad numbers to the AI you already use.

  3. A glowing model of a brain
    After

    An extra brain

    Ask in plain words. Get the answer, the report or the alert.

Who it’s for

Made for the people who live in ad accounts and store data.

A brand founder leaning back and smiling at her studio desk

E-commerce brands and merchants

You run the store and want the business-critical numbers, like net profit and the cost of a new customer, without building pivot tables to get them.

A media buyer working at a laptop in a bright studio

Media buyers and freelancers

You jump between Google Ads, Meta, TikTok and Analytics all day and want one place to ask the question instead.

An agency team working together at their desks

Agency owners and teams

You spend the end of every week or month on exports, spreadsheets and client decks, and you want those hours back.

FAQ

Questions before you sign up

When is the webinar?

The date is being finalised. Sign up with your email and we will send you the date and the joining link as soon as it is set.

Does it cost anything?

No. The webinar is free and runs online.

Do I need to be a Reaktion customer?

No. The session is educational and built around problems every e-commerce and paid ads team knows: scattered data, manual reporting and unclear profitability. The live examples use the Reaktion MCP.

Do I need to be technical or already use AI at work?

No. The point of the session is that you start with a question about your store or ad account and simply ask it. No code, and no new software to learn.

What is the Reaktion MCP?

A read-only connector built on the open Model Context Protocol. It gives AI tools such as Claude, ChatGPT, Gemini and Grok access to your Reaktion data: server-side tracked orders, ad spend, costs and profit. It is included in every Reaktion plan.

Save your seat.

Free and online. Leave your email and we will send you the date and the joining link.